How we work
We only win when you do.
Most local SEO is sold on a twelve-month contract and reported in impressions, which is a number no owner has ever banked. We sell month to month, report four numbers you can verify yourself in your own Google account, and put a guarantee on movement. If you see no measurable value, that is a failure on us, not on you.
The terms, in three lines
Month to month
No annual contract on any retainer. Thirty days' notice, and you keep every account, domain and profile.
90-day movement guarantee
On Foundation, Shoreline and Trades Premium: if your primary keyword has not moved in 90 days, the next month is free until it does.
Published prices
Every number is on the pricing page, or work it out yourself with the local SEO cost calculator.
The four numbers we report every month
One page, on the last Friday of the month, written so a busy owner can read it between jobs and know whether the money worked. The full line-by-line breakdown is on the results page. If these four are not moving, you should not be paying us.
Map Pack rank, by search and by town
Not one averaged position. A grid of the searches that bring you work, each checked from inside your service area, because Google shows a different three-business box in Collingwood than it does in Wasaga Beach or Meaford.
Calls and direction requests from Google
These come from your own Google Business Profile, not from us, so you can open the app and check every figure yourself. A direction request is a stronger buying signal than any traffic number.
Review velocity against your three closest competitors
Your review count alone means nothing. What matters is the gap between you and the three businesses in the box you want. We report your new reviews, their new reviews, and the rating difference.
Leads captured on the site
Form fills and click-to-call events, tracked, not guessed. If a month produced no leads, the report says so in the same size type as a good month.
What we will not do
Every one of these is sold locally by somebody. Each is either against platform rules, or it puts the risk on you and the margin on the agency.
Buy or fake reviews
Every review platform detects it, and a purge takes the real ones with it. We build review velocity by asking every customer, at the right moment, with a one-tap link.
Stuff keywords into your Google Business Profile name
It is against Google's guidelines and it is the most common cause of the suspensions we get called in to fix. Your GBP name matches your signage, your invoices and your registration.
Build you a site we own
You own the domain, the hosting account, the Google Business Profile and the analytics. If you leave, you take all of it, and we do not hold a login hostage on the way out.
Seed your own Google questions and answers
Google retired Business Profile Q&A in December 2025. Anyone still selling it is selling a surface that no longer exists. On-site FAQ schema is what feeds Google's local answers now.
Publish a competitor's bad rankings with their name on them
We will show you exactly where you sit against the businesses above you. We will not turn another local operator into marketing material.
Where AI fits, and where it does not
We use AI heavily, and we would rather tell you how than let you assume. It reads competitor profiles, pulls ranking data, drafts first passes of location pages, and turns a morning of manual checking into ten minutes. That is why a small operation in Collingwood can do work that used to need an agency floor.
What it does not do: decide what your business should rank for, talk to your customers, or approve anything. A person reads every line before it reaches you, your website or your Google profile. Nothing goes out because a model produced it and it read fine.
The saving shows up in your price, not in our margin. That is the whole reason a $750 tier exists at all. We also measure the other side of it for clients: whether ChatGPT, Perplexity and Google's AI answers name your business when somebody asks who to call. You can run that check yourself with the free AI visibility check.
Who we take on, and who we turn down
We are selective on purpose. Local SEO sends more people to your door; it cannot make them happy when they get there. If the reviews say the crew does not show up, more visibility just spreads that faster, and we will say so on the first call rather than take the money.
The other half of that is what happens when it is not working. The engagement is outcome-bound: real, measurable growth in the four numbers above, or we walk. A client paying every month for nothing is a failure on us, and the month-to-month terms exist so you never have to argue your way out of one.
Frequently asked questions
Is there a contract?
No annual contract. Retainers run month to month with 30 days' notice. Website builds are project-based and quoted up front.
What is the 90-day guarantee, exactly?
On the Foundation, Shoreline and Trades Premium retainers: if your primary keyword has not moved in the Map Pack in 90 days, the next month is free until it does. That is movement, not a promise of a specific position. Nobody can promise a position, and anyone who does is guessing with your money.
How much of the work is done by AI?
AI does research, first drafts, and data pulls that used to take hours. It does not decide your strategy, it does not talk to your customers, and it does not sign off the work. A person reads every line before it reaches you or your Google profile.
Who owns the accounts and the data?
You do. We work inside your Google Business Profile and your ad account through a manager account, so if you leave, the account, the history and the data stay with you. Any agency that builds inside an account you cannot access is holding your history hostage.
What happens in the first 30 days?
Google Business Profile fixes and the citation audit go first, because that is where local ranking mostly lives and it is the fastest surface to move. On-page work and location pages follow, and the first monthly report lands on the last Friday of the month.
See where you stand before you decide anything.
A free audit of your own listing: where you rank in the Map Pack, who is above you, and the fixes that move you up. Back in one business day, no obligation.
Prefer to talk? (705) 539-0398
