Does the checker send my data anywhere?

No. The comparison runs in your browser and nothing you type is stored or sent. The only thing that leaves the page is the form under the result, and only if you fill it in.

Why does it say "St" and "Street" match?

Because Google reads them as the same address. Abbreviations, punctuation, capital letters, and phone formatting are cosmetic. A different street number, a different phone number, or extra words in the name are what Google can read as a second business.

It flagged my legal name. Do I have to change it?

Not on the profile. Google's guideline is the real-world name on the sign and the truck. If a directory carries "Inc" or "Ltd" and the profile does not, that is a minor variant; fix it when you are in the directory anyway. If a directory carries a slogan or a town name that the profile does not, fix that one first.

What about a call-tracking number?

A tracking number on a directory is a real mismatch. The safe pattern is the main line everywhere Google reads, and tracking numbers only on ad landing pages that are not citations.

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NAP consistency checker

Paste the name, address, and phone number from your Google Business Profile, your website, and one directory. The checker tells you which differences are cosmetic and which ones Google can read as a different business.

Start the check

Three sources, nine fields, one verdict

The result updates as you type. Nothing is sent anywhere. Leave a source blank if you only have two.

Fill in at least two sources to see the comparison.

How it judges: names are compared without punctuation, capitals, or the words Inc, Ltd, Limited, Corp, and Co. Addresses are compared with street types, unit markers, and province names normalised (St and Street, Rd and Road, Unit and Suite and #, ON and Ontario). Phones are compared on their ten digits. What survives that normalisation and still differs is a real mismatch.

What each verdict means

Match

The field says the same thing in every source you pasted. Nothing to do.

Cosmetic variant

The text differs, the meaning does not. "123 Hurontario St" against "123 Hurontario Street", "(705) 555-0142" against "705-555-0142", "Bay Pipe & Drain" against "Bay Pipe and Drain". Google normalises these the same way this page does. Tidy them when you are already editing the listing; do not spend an evening on them.

Legal suffixes

"Inc", "Ltd", and "Limited" are treated as cosmetic. Google's own guideline wants the real-world name on the profile, so leave the profile alone and align the directory when convenient.

Mismatch

The meaning differs. A different phone number, a different street number or street, a different town, or words in the name that one source has and another does not. Each of these can read as a second business. Fix these first, starting with the Google Business Profile as the master record, then the website, then the directory.

The two we find most often in Collingwood

An old address from before a move, still live on Yellow Pages or Bing Places, and a call-tracking number from a past ad campaign on a directory that syndicates to others. Most Collingwood trades we audit carry between 4 and 18 real mismatches they did not know about, and those two account for the bulk of them.

The term itself is defined in the glossary: what NAP means in local SEO. The full fix sequence, directory by directory, is in the 30-minute NAP consistency fix for Collingwood trades, and the directories worth checking are ranked in the Collingwood citation list.

Three sources checked. Want the other forty?

The free local SEO audit covers the directories Google leans on for Canadian businesses, plus your Map Pack position and who holds the spots above you. One list, every mismatch, back within one business day.

· Every NAP mismatch across the directories that matter here
· Your Map Pack position for the searches that bring in jobs
· The fixes, in order, in plain English

Built in Collingwood by Georgian Bay SEO. Prefer to talk instead? Call or text (705) 539-0398.

The form needs JavaScript. Email lasse@georgianbayseo.ca and we'll run the check by reply.

Questions

Does the checker send my data anywhere?: No. The comparison runs in your browser and nothing you type is stored or sent. The only thing that leaves the page is the form under the result, and only if you fill it in.
Why does it say "St" and "Street" match?: Because Google reads them as the same address. Abbreviations, punctuation, capital letters, and phone formatting are cosmetic. A different street number, a different phone number, or extra words in the name are what Google can read as a second business.
It flagged my legal name. Do I have to change it?: Not on the profile. Google's guideline is the real-world name on the sign and the truck. If a directory carries "Inc" or "Ltd" and the profile does not, that is a minor variant; fix it when you are in the directory anyway. If a directory carries a slogan or a town name that the profile does not, fix that one first.
What about a call-tracking number?: A tracking number on a directory is a real mismatch. The safe pattern is the main line everywhere Google reads, and tracking numbers only on ad landing pages that are not citations.
Three sources checked. What about the other forty?: This tool compares what you paste. The free audit covers the directories Google leans on for Canadian businesses, so you see every mismatch in one list instead of three at a time.